What is SEO?
Every time you key in a question in a search engine and hit ‘enter’ you have a listing of web results which contain that query term. End users usually tend to check out websites which are on top of this list because they view those to be much more related to the query. If you’ve ever wondered why a few of these sites rank greater than the others then you need to know that it’s caused by a strong online marketing technique known as Search Engine Optimization (SEO).
SEO is a method that helps search engines locate and rank your website greater than the millions of other websites as a result of a search query. SEO thus assists you to get site visitors coming from search engines.
Search engine optimization (SEO) is the process of improving the quality and quantity of visitors to your site via organic search engine results.
What goes into SEO?
In order to know very well what Website seo truly means, let us break that sentence down and check out the various components:
- Quality of traffic. You could entice all of the visitors in the entire world, however, if they are visiting your website simply because Google tells them you are a source of Apple computers when really you are a farmer offering apples, that isn’t quality traffic. Rather you need to entice visitors who’re truly serious about goods that you are offering.
- Quantity of traffic. After you have the right individuals pressing through from those search engine results pages (SERPs), more traffic is much better.
- Organic results. Advertisements constitute a good portion of numerous SERPs. Organic traffic is any traffic which you don’t need to pay for.
How SEO works
The primary basic truth you should know to understand SEO is that search engines aren’t human beings. Although this may be obvious for all, the dissimilarities in between how human beings and search engines view webpages are not. Not like humans, search engines are text-driven. Though technology progress quickly, search engines are not even close to smart creatures which could see the beauty of an awesome design or take pleasure in the sounds and movements in films. Rather, search engines crawl the Web, checking out specific website objects (primarily text) to have the idea exactly what a website is all about. This short explanation isn’t the most exact mainly because we will have next, search engines carry out numerous activities so as to provide search results – crawling, indexing, processing, calculating relevancy, as well as retrieving.
First, search engines crawl the Web to discover what exactly is there. This method is conducted by a software program, known as a crawler or a spider (or Googlebot, as it is in the Google). Spiders follow links from a single page to a different one and index all the things they find their way. Considering the amount of pages on the Web (more than 20 billion), it’s extremely hard for the spider to go to a website every day simply to find out if a brand new page has come out or if an existing page has actually been altered, at times crawlers might not land up visiting your website for a couple of months.
After having a page is crawled, the next thing is to index the content. The indexed page is saved in an enormous database, by which it could, later on, be retrieved. Basically, the entire process of indexing is determining the text and expressions which best describe the web page and setting the page to specific keywords. For a human being, it won’t be easy to process such quantities of details however often search engines deal perfectly with this particular job. At times they may not get the purpose of a page correctly however if you simply aid them by optimizing it, it will likely be easier for them to categorize your website appropriately and for you – to obtain much higher rankings.
Whenever a search request comes in, the search engine processes it – i.e. it will compare search string on the search request along with the listed pages in the database. As it is likely over one page (basically it’s countless pages) comprises the search string, the search engine begins calculating the relevance of each and every page in the index using the search string.
There are many algorithms to calculate relevance. All these algorithms have got various relative weights for common factors such as links, keyword density, or metatags. That’s the reason why different search engines present different search results pages for a similar search string. Furthermore, it’s a known fact that all of the major search engines like Google, like Yahoo!, Bing, and many others regularly modify their algorithms and in case you wish to keep at the very top, you also have to adjust your website into the newest modifications. It is one good reason (one other is the competitors) to commit permanent initiatives to SEO if you want to go to the top part.
The last part of search engines’ activity is retrieving the final results. Generally, it’s nothing but simply showing them on the browser – i.e. the countless pages of search results which are categorized from the most related to the least related websites.