Search engine optimization has continued to be a great marketing for many business and online marketers. There is a lot of information out there when it comes to SEO, and this can sometimes be overwhelming for many people because they don’t know where to start. The best approach you can take is learning slowly and seeing what works and what doesn’t. Once you start out, you will have an easier time learning because you have the chance to implement new information you get. There are a number of basic tips that will come in hand. Below are some SEO tips you can use.
Pick a good keyword to focus on
The first and most important step is choosing a search term or phrase that you want the post to show up for. If you are writing about toys for small dogs, you will have to find out what people are actually searching for. The best way to do this is using Google Keyword Planner, a great tool that shows you an estimate for any search phrase. You will be able to come up with a number of different keywords. Once you have these keywords, you will move to the next process of doing some research.
Research your competition
Once you have a term that you want to rank for, you need to do some research. Start by switching your web browser to private mode and go to google.com. Using private mode is important because you don’t want Google to use your past search history to determine the results on the results page. Check out the content on the first page, ignoring the results at the top. See what they are missing and ask yourself what you can do better. You will also be able to see what they are doing right.
Write the best content
Since you now know what your completion is doing, you will need to create content that will blow them out of the water. This can be the most challenging part, but it is very important. Regardless of whether you are creating a blog post, sales landing page, or e-commerce store page, you content must be better than your competition, or else your audience and search engines will not be able to notice you.
Great content can generate its own traffic and links and drive your clients to your page without much effort other than writing great blog posts. It is one of the principles we follow at our SEO Company in Cape Town.
Insert Internal Links
You should be talking about your best content if you want others to care. This is why it is a good idea to have your SEO content linked internally by other pages on your website. This means you need to go back and edit some of your older posts and add links to the new content.
Get External links
This is one of the most important things when it comes to SEO. Externals links are the ones that are not your own. Google will heavily rely on external links to know how good your post is. People will take notice when others are bragging about you. Creating great content can get you a couple of links, but you will have to invest in link building. This will include reaching out to websites and ask them for links.